Primo London

case study.

the project

Brand Identity, Website, Social Media, Graphic Design, Event Management

The brief

To launch London music brand Primo London and artist agency, Primo Talent and maintain a consistent identity and marketing campaign.

The Package

We created a distinctive and contemporary website, responsive and SEO optimised. The site was used as a ’base’ for all marketing content which was then rolled-out across social media, blogs, listing sites and into email campaigns.

We currently maintain an ongoing marketing campaign from digital to print with a consistent yet evolving brand identity. 

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Twitter Screen
Facebook Screen
Facebook Insights
G+ Screen
Twitter Screen

Project outline

Research & Insight

Market
Competitors
Trends
Analysis

brand strategy

Naming
Positioning
Proposition
Brand design
Website design
Tone & Behaviour

Launch planning

Marketing & Communications
Creative production
Social management
Talent production
Event management
Listings
PR

Long term

Always on marketing
Social & Content
Targeted Audience build
Promo teams
Corporate event planning
Special seasonal events

Business Consultancy

Long term event planning
Resident talent
Event Programming
Promotional Nights
Team Management
Pricing

Media Management

Audience data Mailers
Invites & Followers
100k uniques

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